A UX/UI DESIGNER
Case Study #3
Adding Feature on Our Family Wizard App
Once upon a time in the world of co-parenting, the challenges faced by separated couples were immense. The divorce rates were alarming, and the legal battles over child custody often turned bitter and expensive. But in the midst of this turmoil, there emerged a ray of hope, a solution known as Our Family App.
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OurFamilyWizard is well-positioned to continue leading the market and meeting the needs of parents and caregivers worldwide. To achieve this goal, OurFamilyWizard must focus on improving its platform and staying ahead of the competition by continuously updating its features, enhancing its user interface, and providing exceptional customer service to its users.
By doing so, it can maintain its position as a top player in the co-parenting communication market and continue to meet the needs of parents and caregivers worldwide.
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My Role
User Research
UX/UI Design
Interaction Design
Tools
Figma
Canva
Time Line
June 2023
80 Hours
The Problem
Couples with children were caught in the delicate web of co-parenting, trying to ensure the best for their kids even after their romantic relationship had ended. It was a challenging task, and the legal costs of child custody cases were exorbitant, ranging from $3,000 to $40,000
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As the demand for effective co-parenting communication solutions grows, the market has become increasingly competitive, with more than five apps now competing with OurFamilyWizard. Our Family App knew that to stay ahead, it had to innovate continuously.
Project Goals
User Goals:
- Allow the user to check in when delivering the children at the agreed location.
- Allow the user when checking in to have the option of creating a notification for the other parent to receive.
- Achieve that the notification to be received by the other parent must be accepted and the time and place that he gave to receive the children is recorded.
- Saving money and time by having records of every time the parents check in to a location when picking up or dropping off kids.
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Business Goals:
- Increase Revenue: By adding this feature Our Family Wizard will enhance the user experience and make the company the go-to app for co-parenting communication, scheduling, organization and records!
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Design Process
Discover
Define
Ideate
Design
Test
Discover
Backgroung
According to the American Psychological Association, approximately 40-50% of first marriages end in divorce. The divorce rate for second marriages is even higher, with approximately 60-70% of second marriages ending in divorce.
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While some divorced parents can work together and have a cordial and respectful relationship for the sake of their children, others may disagree and have conflicts that require the intervention of a lawyer and the payment of high legal costs to protect the parental rights and responsibilities of one parent.
In response to the high cost of lawyers in child custody cases and the repeated times parents have to go to court for not agreeing on something related to their children, and many lose the case for not having enough evidence to prove that the other parent is not complying with the shared custody agreement, different co-parenting applications have emerged that can help parents maintain a respectful relationship, organized calendars for the well being of the kids and above all, with the possibility of having a record of everything discussed and agreed upon with the other parent.
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Research Goal
As the demand for effective co-parenting communication solutions grows, the market has become increasingly competitive, with more than five apps now competing with OurFamilyWizard.
However, with its proven track record, reputation, and extensive global reach, OurFamilyWizard is well-positioned to continue leading the market and meeting the needs of parents and caregivers worldwide. To achieve this goal, OurFamilyWizard must focus on improving its platform and staying ahead of the competition by continuously updating its features, enhancing its user interface, and providing exceptional customer service to its users.
By doing so, it can maintain its position as a top player in the co-parenting communication market and continue to meet the needs of parents and caregivers worldwide.
Methodologies
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Competitive Analysis: A competitive analysis will be conducted to identify best practices for customization features in video conferencing platforms and inform the design of the customization menu.
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Family and Friends past experienced with Our Family Wizard.
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Competitive Analysis
We researched and analyzed competitor companies to understand their streghts, weaknesses, and differentiation strategies. This analysis helped us identify areas of improvement and opportunities for OFW App.​
Competitive Analysis Research Findings
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Overall, these digital platforms offer a range of features that can help separated parents manage the complexities of co-parenting more effectively by providing tools for communication, organization, and conflict resolution.
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As a UX/UI designer working to improve the Our Family Wizard app and maintain its position as one of the best solutions for co-parenting among divorced parents, my goal is to create a new feature that provides parents with an intuitive and easy-to-use way to record the time and location of child drop-offs. After reviewing the Competitive Analysis and talking with some friends who use the Our Family Wizard App, listening to their stories of frustrations and aspirations, and understanding the pain points of the current interfaces, with a focus on safety and user experience, I propose the addition of a check-in option that prompts parents to confirm the time and location of child drop-offs."
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Test
Usability Testing
To determine the success of the design, I asked 3 participants to conduct and usability test through Our Family Wizard App.
Key Takeawyas
- Challenges faced included finding the right balance between information and simplicity and aligning design decisions with branding requirements.
- The iterative design process allowed for continuous improvement based on user feedback, resulting in a user-centered solution.
- Future improvements could include further personalization features, such as feature that allow to do video calls and record it.
Conclusion
Through a combination of research methods, user interviews, and iterative design processes, we successfully created a new feature for OFW.
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The insights gained from research and testing allowed me to create a feature that will keep OFW on top of their competitors and give the user more protection and options of records that may save them money, time and the most important thing; records that can serve as prove to be able to win a case in court.
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+1 786-553-6246