A UX/UI DESIGNER
CCS Cabinet Design
Enhancing User Experience
Researched and led the website re-design for CCS Cabinet Design, focusing on creating a more user-friendly, efficient, and effective online experience for customers looking to explore and book cabinet design services.
My Role
User Research
UX/UI Design
Interaction Design
Tools
Figma
Canva
Time Line
May 2023
80 Hours
The Problems
The website is not up-to-date.
The logo needs some “refresh”.
The users can't make appointments online.
The users are not able to see before and after pictures or videos.
The web doesn't offer a page of the different types of services.
Project Goals
User Goals:
Explore the range of their services and product effortlessly.
Be able to make an appointment through the site.
Be able to see before and after pictures or 3D renderings compared to the final result work.
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Business Goals:
Updated the about us page with the general contractor info to make the difference with similar companies.
Provide a contact form.
Increase their reach.
Logo Refresh
Design Process
Discover
Define
Ideate
Design
Test
Discover
Backgroung
CCS Cabinet Design is a premier custom retailer of premium cabinets and accessories. Based in Orlando, Florida, CCS Cabinet Design has been serving Central Florida’s market for almost two decades.
Our broad range of cabinetry can be custom designed to fit your residential or commercial space, allowing you to modernize and enhance any kitchen, bathroom, and office space with cabinets from national and global brands.
Research Goal
We want to learn the current goals, pain points, and expectations of visitors to CCS Cabinet Design's website. So that we understand what influences whether they contact the company and trust it enough to choose CCS for their dream space renovation.
Methodologies
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Comparative and competitive research to see what our competitors offer and at what price points.
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User interviews to hear from users first hand their stories of how they use the service and what role it plays in their (work) lives.
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Survey
Competitive Analysis
We researched and analyzed competitor companies to understand their streghts, weaknesses, and differentiation strategies. This analysis helped us identify areas of improvement and opportunities for CCS Cabinet Design.​
User Interviews
From all those interviews and surveys, a pattern started to emerge. People really wanted to know what they were getting into. They loooo clear, easy----understand info about what CCS could do and the love pictures1 before-and-after shots that screamed "transformation" were a big hit.
We conducted in-depth interviews with potential customers and users of renovation services. Some of the interview questions included:
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- Why would you visit a renovation company's website?
- What influences your decision to contact a renovation company?
- What information is essential for you to decide if you want to work with a renovation company?
- How do you perceive trust towards a renovation company?
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Define
Affinity Map
From the mosaic of interview responses, patterns began to emerge. We realized that users valued informative, comprehensive content about services and the renovation process. They craved clarity and simplicity, just as in a perfectly designed cabinet. And they loved a vivid show-and-tell, with before and after pictures providing a visual feast.
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Some insights from our previous research included:
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- Users value informative and comprehensive content about services and the renovation process.
- Before and after pictures should be well-labeled and provide a variety of options for easier comparison.
- Users prefer easy navigation and quick access to the information they need.
Feature Priority Matrix
Ideate
Persona
With these insights, two personas were born - The Savvy Seeker, hungry for information, and the Visual Dreamer, in search of inspiration. These personas became the guiding starts in the journey to create a website that would resonate with their unique desires.
Persona#1
Persona#2
Sitemap
Armed with these insights, I redesigned their sitemap. It now showcased their work, products, and contact page. Hi-Fi wireframes were meticulously crafted, ensuring that the website's navigation was intuitive to every user.
Test
Usability Testing
The usability of the design was put to the test. three participants were asked to navigate the new CCS Cabinet Design website. The insights gathered were precious. The delicate balance between information and simplicity was a constant challenge, but iterative design processes allowed for continuous improvement.
Key Takeawyas
- Challenges faced included finding the right balance between information and simplicity and aligning design decisions with branding requirements.
- The iterative design process allowed for continuous improvement based on user feedback, resulting in a user-centered solution.
- Future improvements could include further personalization features, such as a cabinet design customization tool.
Conclusion
Through a combination of research methods, user interviews, and iterative design processes, we successfully enhanced the user experience for the CCs Cabinet Design website.
The insights gained from research and testing allowed me to create a user user-friendly, informative, and visually appealing website that catered to the needs of the target audience.
Hello
I'm always looking for new and exciting opportunities. Let's connect.
+1 786-553-6246